Better Build Green

Better Build Green is an ongoing communications campaign which highlights green buildings’ key role in reducing emissions and creating economic and societal benefits.  

Originally launched at the UN climate change negotiations at COP21 in Paris in 2015, it aims to show the world that green buildings offer one of the best and most cost-effective ways to tackle climate change, and to demonstrate why it’s better to build green. 

The message is simple: not only had we better build green if we are to reach a two-degree world tomorrow, but we are better off today if we do. 

The campaign highlights WorldGBC’s global collective commitment, national commitments from Green Building Councils and corporate commitments from Green Building Council members, all of which were unveiled at the first ever Buildings Day at COP21.  

Better Build Green continues to be used across WorldGBC communications such as World Green Building Week, COP22 in Marrakech, Morocco, and beyond.