Refreshed identity for Better Places for People

Wednesday 17th April 2019

 

Better Places for People (BPFP), our global project focused on creating a sustainable built environment for both people and planet, has a refreshed logo. Over 30 GBCs worldwide are active in the project and using the logo to promote their work around enhancing human health across the built environment. Project activities this year range from demonstrating a business case for occupants of healthy, sustainable buildings through to focused campaigns on the health and environmental risks of poor air quality in our buildings and cities. The logo was developed through consulting with the GBCs participating in BPFP with an objective to bring it closer to the WorldGBC brand whilst retaining its own distinction. 

Catriona Brady, Head of Better Places for People said: “As momentum is growing around health and wellbeing in the built environment, the participating GBCs felt it was a good opportunity to evolve the logo and strapline to better reflect our strategy.”

Angela Howarth, Marketing Communications Director commented: “There is a fantastic amount of activity going on within the Better Places for People project and strong international partners.  The refreshed identity firmly cements the WorldGBC brand to all stakeholders.”

The new logo will be used in all BPFP materials going forward.  For more details on the project please contact Catriona Brady at cbrady@worldgbc.org

 

Better Places for People (BPFP), our global project focused on creating a sustainable built environment for both people and planet, has a refreshed logo. Over 30 GBCs worldwide are active in the project and using the logo to promote their work around enhancing human health across the built environment. Project activities this year range from demonstrating a business case for occupants of healthy, sustainable buildings through to focused campaigns on the health and environmental risks of poor air quality in our buildings and cities. The logo was developed through consulting with the GBCs participating in BPFP with an objective to bring it closer to the WorldGBC brand whilst retaining its own distinction. 

Catriona Brady, Head of Better Places for People said: “As momentum is growing around health and wellbeing in the built environment, the participating GBCs felt it was a good opportunity to evolve the logo and strapline to better reflect our strategy.”

Angela Howarth, Marketing Communications Director commented: “There is a fantastic amount of activity going on within the Better Places for People project and strong international partners.  The refreshed identity firmly cements the WorldGBC brand to all stakeholders.”

The new logo will be used in all BPFP materials going forward.  For more details on the project please contact Catriona Brady at cbrady@worldgbc.org

Better Places for People About the global project Read More