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Fostering a circular mindset through education, capacity building, and behaviour-change programmes is crucial. Stakeholders — including businesses, consumers, and policymakers — must embrace circular economy principles, resource conservation, and sustainable patterns of consumption and production.

Readiness Goal 5.1: Change perception of waste to encourage reuse and recycling.

Indicator 5.1.1: Implement strategies for waste reuse and recycling in projects.

Indicator 5.1.2: Reduce waste sent to landfills by treating waste as a resource.

Indicator 5.1.3: Adopt circular economy principles in project planning and execution.

Readiness Goal 5.2: Promote understanding and acceptance of circular economy practices.

Indicator 5.2.1: Increase participation in workshops and certification programmes on circular practices.

Indicator 5.2.2: Promote awareness of circular economy benefits through education initiatives.

Indicator 5.2.3: Integrate circular economy principles into construction-related circularity.

Readiness Goal 5.3: Encourage use of sustainable materials by addressing misconceptions and highlighting benefits.

Indicator 5.3.1: Encourage preference for renewable and replenishable materials in construction.

Indicator 5.3.2: Address misconceptions about sustainable materials through education and demonstrations.

Indicator 5.3.3: Present comprehensive case studies that clearly quantify the benefits of circular economy initiatives, including demonstrable reductions in carbon emissions, cost savings, and time efficiencies.

World Green Building Council
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