Re-imagining the city’s main corridor as a place that meets the needs of present and future communities, setting ‘place identity’ and ‘people experience’ at the centre of the design, making it a safer and more attractive urban space for all users while recognising the cultural heritage.
Cameron Road is one of Tauranga city’s main corridors in Te Papa peninsula, connecting people from the suburbs to the city center, passing through hotels, medical facilities, schools, parks and memorial halls. Over the next 30 years, an additional 15,000 people are expected to live in Te Papa peninsula, in Tauranga city, New Zealand, calling for a need to transform the city into an area where more people can live, work and study.
Through GHD’s Loveable Cities engagement, ‘place identity’ and ‘people experience’ were placed at the center of the design which is key to connecting tangible elements such as the built environment and infrastructure, to intangible elements like social interactions, daily routines, gathering areas and the uniqueness of local culture. It is contributing to a more comprehensive understanding of the way the community interacts with the road and a richer understanding of the cultural and historical significance of the corridor. In this way the road is not just seen as somewhere to move through but a vital public space to spend time, celebrate the street life and support local businesses.
- Improving safety outcomes for all users
- Acknowledging the history of Te Papa, recognising the importance of place
- Reducing reliance on private vehicle travel
- Supporting growth through competitive, efficient, and reliable access between key origins and destinations
- Supporting the proposed growth and land use functions identified in the Te Papa Spatial Plan.
For more information on the project and the ‘Loveable Approach’ please visit: