Health, Wellbeing and Productivity in Retail: The Impact of Green Buildings on People and Profit is the first major report to be published as part of WorldGBC’s global campaign Better Places for People.
The report’s main finding is that retailers can improve the shopping experience for their customers and potentially increase their profits by providing greener, healthier stores.
It says that although there is a surge in interest in health and wellbeing in the property sector, most retailers are currently missing a key opportunity to better understand how the physical retail environment can affect staff and customers – including the retail experience – and therefore the impact on overall business performance.
This is despite emerging evidence which shows that greener, healthier retail stores – those which typically have good levels of daylight, fresh air and greenery – are becoming more attractive to consumers and potentially more profitable for retailers.
This report breaks new ground by presenting ways in which retailers can measure the impact of “place” on “profit” using data – particularly on consumer behaviour – which may already be available at their fingertips.
For more information on implementing our retail metrics framework, shown below, read our guidance note here.